published on 2010-04-22
This was originally published as an article in the London Fair DEALER on Tuesday 20 April 2010 Page 14 The web is still a testing ground for monetizing models, and much more experimentation will come. The Author Blog Awards showcase blogs as a tool increasingly used to promote books and build loyal readerships, write Anna Lewis and Jon Slack. More authors are blogging than ever before; however not everyone is convinced by the benefits championed by the digital enthusiasts, nor necessarily even agree on what an author blog should do. Some point to examples of authors that struggle to find their voice on a blog or dismiss blogging as a distraction from ‘proper’ writing. So what value does this platform offer? Is it all about generating extra sales – or are other dynamics at play?